Francesca Soffici

If I were to sum myself up in a sentence, I'd borrow from Bruce Chatwin: "Travel doesn’t merely broaden the mind. It makes the mind." Since 1998, I've been passionately involved in the tourism industry, dedicated to promoting Modena and its surrounding region, working at Modenatur where now I'm the managing director. I believe in ethical, authentic experiences, going beyond sightseeing to connect travelers with our culture.